The kind of thing which makes you say “how could they possibly have thought this was a good idea?”

    • SailorFuzz@lemmy.world
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      2 months ago

      that wasn’t really a campaign or ad, just a gaff made by an out of touch dipshit during the reveal. It was still tonedeaf, sure, but it was hardly Blizzards marketing intention.

      • Orygin@sh.itjust.works
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        2 months ago

        An out of touch dipshit? It was the principal game designer from blizzard lol. Plus pretty certain the “dipshit” in question was also not a fan of the mobile only idea.

    • Fondots@lemmy.world
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      2 months ago

      I work in 911 dispatch, and there’s a couple crematoriums in the county I work for. Once in a while they call to give us a heads-up when they’re doing a cremation in case anyone calls about smoke.

      We enter it as a “controlled burn” notification for our fire department, which I suppose it technically is, but it makes me chuckle a little that we’re entering the same way we would as if someone was burning yard waste or having a bonfire or something.

      I don’t know how often they actually do cremations, I assume it’s pretty frequent, and I’m not always the one getting the call, but based on how often I’ve seen these calls go in I don’t think they do it for every cremation. I remember hearing somewhere through the grapevine that when the deceased is extremely obese they tend to really smoke up, so I kind of suspect those are the ones where they give us a heads-up.

    • Rose@slrpnk.net
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      2 months ago

      Reminds me of an old billboard screw-up in Finland.

      One billboard (I can’t remember what the ad was actually for) was quoting an old saying: “If sauna, tar and booze won’t help…” (“…the disease is going to kill you”)

      Next to it was an ad for a private clinic. “We’ve got everything to keep you healthy”

  • radix@lemmy.world
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    2 months ago

    Amazon spent millions on a single Ring ad during the Super Bowl that was so poorly received it killed a multi-million dollar business deal.

    To be clear, all the companies involved are the worst of the worst, so fuck them, but all they had to do was nothing and it would have turned out better (for them, worse for the rest of us).

  • Mikina@programming.dev
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    2 months ago

    We’ve just had a campaign on our city’s public transport trams that said “I’m identifying as a trolleybus”.

    During pride month, nonetheless.

  • SailorFuzz@lemmy.world
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    2 months ago

    I still think that the Boy Scouts of America (BSA) remarketing themselves after decades of abuse scandals, and they settle on the name “Scouting America” or… SA…

    I get that they wanted to make scouting an all gender thing. That’s good… but they probably shoulda workshopped that name a bit more given the history and context of the organization.