I run a EU PC hardware price tracker, 25+ stores across 9 countries, and wanted to check: are GPU prices actually rising, or does it just feel that way?

To make this defensible, I didn’t just average “whatever’s in stock” each day, that inflates the trend if cheap cards sell out and drop off the average. Instead I built a fixed basket: 176 GPU models tracked at 3+ different retailers, every single day for the last 30 days, no gaps, no swapping in or out.

Result:

• July 15: €808.57 average
• August 14: €963.56 average
• +19.2% in one month, same 176 cards throughout

The rise wasn’t sudden, it started climbing around July 24-25 and has been steady since, not one spike from a single event:

• July 15-23: flat, €805-815
• July 24-31: climbing, €826 → €906
• Aug 1-14: continued rise, plateauing slightly in the last week, €910 → €964

Methodology, upfront: “price” here is each product’s average price across whichever 3+ retailers carried it that day (not the single cheapest, not a blended market average across a shifting product list). Basket is fixed, same 176 SKUs day 1 and day 30, verified daily. This is EU-wide, not one country.

Happy to break this down by tier (5060 vs 5070 vs 5080/5090) or AMD vs NVIDIA if there’s interest, this is currently the aggregate number :)