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Every now and then I would go to MTV’s site to look at their schedule of shows, and it’s depressingly funny how unrelated to music it is. It’s all just reality show slop. I am SO GLAD that music videos never died along with MTV and are still being produced and shown on Youtube.
They kind of died for a little while. I remember seeing Weird Al talking about how they didn’t make any music videos for one of his albums, I think mid-/late-’00s. Then when his next album came around YouTube had made them so important that they made some sort of video for every song on that album. They weren’t all fully produced like in the heyday of MTV, but they wanted to have something to upload.
I think it was Poodle Hat? I don’t remember any music videos for Poodle Hat.
wikis the pedia
Eminem shot down the video for Trash Day, Al himself decided against a video for eBay because eBay was doing musical parody commercials at the time, and they rushed out one for Bob.
That was one of my favorite parts of Mandatory Fun’s rollout, also knowing it was his last album on his major label contract it’s a little bittersweet. I hope he somehow makes the time to give us another one soon, his pop hits polka medley that came out 2ish years ago was pretty good imo
The link to the TV schedule on the homepage of mtv.co.uk doesn’t even seem to work right now, it just leads to a nonexistent page. Even though it’s the only link at the top of the page.
Youtube now leads in showing music videos, having been previously used unofficially by fans uploading those videos, then record companies saw how that platform is great at selling music and so they followed suit by either doing it themselves uploading or use Vevo to curate their material.
It used to be MTV being music videos but as eyeballs went to smartphones and Youtube, and leaving even CATV behind, they’re forced to rework their strategy by introducing non-MV content, like those reality-TV crapola, which only managed to repel the target audience, and partly contributed to MTV’s slow decline.
Source: in two decades been watching youth transition from watching TV to PC to social media and Youtube to phones, and now this generation is largely glued to the phone.
More recently they added a new type of upload that basically functions as a livestream but for a regular pre-recorded video called Premieres which work very well for MVs and all kinds of announcements, anticipation wise it’s fully replaced the MTV model lol
Every now and then I would go to MTV’s site to look at their schedule of shows, and it’s depressingly funny how unrelated to music it is. It’s all just reality show slop. I am SO GLAD that music videos never died along with MTV and are still being produced and shown on Youtube.
They kind of died for a little while. I remember seeing Weird Al talking about how they didn’t make any music videos for one of his albums, I think mid-/late-’00s. Then when his next album came around YouTube had made them so important that they made some sort of video for every song on that album. They weren’t all fully produced like in the heyday of MTV, but they wanted to have something to upload.
I think it was Poodle Hat? I don’t remember any music videos for Poodle Hat.
wikis the pedia
Eminem shot down the video for Trash Day, Al himself decided against a video for eBay because eBay was doing musical parody commercials at the time, and they rushed out one for Bob.
That was one of my favorite parts of Mandatory Fun’s rollout, also knowing it was his last album on his major label contract it’s a little bittersweet. I hope he somehow makes the time to give us another one soon, his pop hits polka medley that came out 2ish years ago was pretty good imo
The link to the TV schedule on the homepage of mtv.co.uk doesn’t even seem to work right now, it just leads to a nonexistent page. Even though it’s the only link at the top of the page.
At least they finally cancelled ridiculousness
Sometime i just go and watch classics like Somebody i used to know and Virtual Insanity, some MV is a work of art.
VEVO!!!
deleted by creator
Youtube now leads in showing music videos, having been previously used unofficially by fans uploading those videos, then record companies saw how that platform is great at selling music and so they followed suit by either doing it themselves uploading or use Vevo to curate their material.
It used to be MTV being music videos but as eyeballs went to smartphones and Youtube, and leaving even CATV behind, they’re forced to rework their strategy by introducing non-MV content, like those reality-TV crapola, which only managed to repel the target audience, and partly contributed to MTV’s slow decline.
Source: in two decades been watching youth transition from watching TV to PC to social media and Youtube to phones, and now this generation is largely glued to the phone.
MTV started to leave music well before smart phones were common place. There’s no reason it’s not a successful app/etc today beyond boardroom/execs.
I dunno if it’s still a thing but I recall there being a couple Vevo genre channels on smart TVs for a brief moment, MTV 100% could’ve been an app.
More recently they added a new type of upload that basically functions as a livestream but for a regular pre-recorded video called Premieres which work very well for MVs and all kinds of announcements, anticipation wise it’s fully replaced the MTV model lol