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Promoting it with…a Twitch stream.
A doctor must go where the sick people are.
You have to meet your audience where they are at. Twitch makes a lot of sense and has a lot of reach.
You can reach your audience from a variety of channels. At least one of them should be free. This should be seeringly obvious to an org like EFF.
They also have a Mastodon account: @eff@mastodon.social
Where they get absolutely roasted for their stance on AI 😄