Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Anything wrong with seed oils would be from chemical used in their production or contamination of the soil and air where it’s grown.
The fact none of them have mentioned that, shows they are acting cynically and in bad faith, refraining from calling out the real culprits of problems as they play the sheep for their own benefit.
That said, the protein thing is way bigger than gym bros and health influencers. For over 15 years seemingly half the population is ocnvinced they are one high carb meal away from protein starvation.