Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
You’re like 30 years behind the protein train.
It’s been a thing since the mid 90’s.
A thing for people who go to the gym and want to lift…
Advertising protein in chocolate bars, coco pops and regular bread has only become a ‘thing’ in the last few years